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Relationships Are the Real Competitive Advantage

Business grows through relationships.

Not algorithms.

Not marketing tactics.

Not sales scripts.

Those things matter.

But the biggest opportunities in my life have almost always come through people.

A conversation.

An introduction.

A trusted referral.

A relationship built over time.

The right relationship can change the trajectory of a business—and sometimes a life.

That’s why I continue to invest in relationships first.

— Dean Zusmer


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